Adsense optimisation guidelines
The latest post on the official Adsense blog -"Another look at optimizations" mentions two guidelines for optimising your site for Adsense, namely:
1. Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.
and
2. Ads should be easily distinguishable from surrounding content.
I have noticed a lot of web sites and blogs openly flouting these guidelines. Their intention is clear - to make it look like the ads are their own created content and thus increasing the click through rates.
On my blogs, the ads are either after each post and/ or on the side bar and visitors can clearly make out that they are ads.
I am wondering whether Google is going those sites that flout the guidelines. Will they be penalised in anyway?
1. Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.
and
2. Ads should be easily distinguishable from surrounding content.
I have noticed a lot of web sites and blogs openly flouting these guidelines. Their intention is clear - to make it look like the ads are their own created content and thus increasing the click through rates.
On my blogs, the ads are either after each post and/ or on the side bar and visitors can clearly make out that they are ads.
I am wondering whether Google is going those sites that flout the guidelines. Will they be penalised in anyway?
Comments
Kind of like google assuming that the link is rel="nofollow" even when it isn't.
Rgds,
Trond
If they want Adwords to obviously be ads, they should just standardise the formatting.