According to Angela Ahrendts, CEO of British Luxury brand Burberry, their online sales have exceeded sales in many of their flagship stores.
The art of the Trench" which as the name suggests focusses on their iconic Trench coat. They hope to connect with potential new customers - namely the younger generation while maintaining the relationship with existing customers. Faceboook users can send in pictures of people wearing trench coats. The best pics will then be added to the site. Users can comment on and even vote for their favourite photographs.
They hooked up with fashion blogger Scott Schuman, also known as The Sartorialist who came up with the initial series of photographs.
Watch Angela's interview with the Financial Times online here.
If you are a Facebook user and a Burberry fan, do check out their Facebook page.