Sony's next generation cameras
Sony has launched two new products at the at IFA 2013, which they call "Lens-style Cameras". The Sony Cyber-shot QX100 and QX10 looks like lenses but they are fully fledged cameras. However, the best part is that they easy attach to smartphones - both android and iPhones) which they can use as a viewfinder, take high quality images and then immediately share on various social media.
The Cyber-shot DSC-QX10