15 Jul 2008

5th edition of the Search Marketing Benchmark Guide out

MarketingSherpa's 2009 Search Marketing Benchmark Guide is out. This is the 5th edition. To come out with this books, they surveyed 1,928 search marketers. It also contains 170 charts and 45 tables along with 12 eyetracking heatmaps.

The executive summary points out that Google is indeed the biggest player in the search World but also points out the latest developments, such as "mobile search" that a lot of people miss out.

Some of the fresh data in the book includes:
- The impact of analytical tools on search budgeting strategies.
- How search advertising affects brand metrics?
- Impact of mobile search, geotargeting, and local search on local business markets.
- Effect of new analytics tools on the industry.
- What analytics are critical to follow to improve campaign performance?

If you are planning to come up with your company's online marketing budget, I suggest you get a hold of this book.

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