The executive summary points out that Google is indeed the biggest player in the search World but also points out the latest developments, such as "mobile search" that a lot of people miss out.
Some of the fresh data in the book includes:
- The impact of analytical tools on search budgeting strategies.
- How search advertising affects brand metrics?
- Impact of mobile search, geotargeting, and local search on local business markets.
- Effect of new analytics tools on the industry.
- What analytics are critical to follow to improve campaign performance?
If you are planning to come up with your company's online marketing budget, I suggest you get a hold of this book.
No comments:
Post a Comment