I was invited to deliver a lecture to students taking the Diploma in applied management at the Warwick Business School. These are different from my usual audience - academics and undergraduate students and I knew I had to focus more on practical applications rather than theories.
My lecture was supposed to focus on my research - marketing on blogs and touching on social networks as well. I had several good examples but wanted more examples of successful marketing campaigns using social networks. The answer was right in front of me - all I had to do was post up a question on Linkedin - the social networking of choice for professionals. So far I have had 13 answers and most of them were quite useful.
I would like to share some of the examples I used in the lecture as well as others given by Linkedin members:
1. Hutchison 3G UK Limited : While launching their 3 Skypephone, prominent UK bloggers were contacted and given free samples to review. News and reviews carried on 3mobilebuzz blog
2. Dell.com: Exclusive offers on Twitter.com/DellOutlet
US$2 million in sales revenue at since they started in 2007. If the indirect sales were factored in, revenue was estimated to exceed $3 million. Source
3. Marks and Spencers are following in the footsteps of Dell and are on Twitter as well.
4. BMW/ Mini: Are using bloggers and YouTube to spread news about new product launcheds
5. Malene Stanley of KSB kids on Facebook and Twitter.
6. Dr. Pepper: They used social media to target the specific audience. It's considered a great success. (Source).
7. Wiggly Wigglers had great success with podcasting. They won the Dell Small Business Excellence Award.
8. Evian and the Roller Babies ad on YouTube has been viewed more than 10 milion times.
9. Microsoft and it's innovative launch of its Halo II game using viral/Wom marketing.
And of course...
10. Barak Obama’s presidential campaign led by Chris Hughes (Co-founder of Facebook) on YouTube, MySpace, Flickr, Twitter and Facebook.
Do you know of any more?