Consumer Generated Advertising

My doctoral research looks at the credibility of blogs carrying sponsored content. While doing my review of literature, I was quite surprised to find that I couldn't find the definition of "Consumer Generated Advertising" anywhere on the web (not even on Wikipedia) even though it was used on a number of sites. I may be wrong, and please inform me if you do come across any site with the proper definition.

So here's my definition:

Consumer Generated Advertising refers to advertising on Consumer Generated Media. Generally used to refer to sponsored content on blogs, wikis, forums, etc. These sponsored content also known as sponsored posts or paid posts contain links that point to the home page or specific product pages of the website of the sponsor.

Check out the page I created on Wikipedia as well. Go ahead and add to the page.